AT&T REPORTS:

An estimated 70% of business callers are put on hold.

An estimated 60% of business callers put on hold hang-up.

An estimated 30% of these callers don't call back!

A NATIONAL STUDY PUBLISHED BY NORTH AMERICAN TELECOMMUNICATIONS ASSOCIATION REPORTS:

Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute, 90% hang-up within 40 seconds.

Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than silence.

Callers with MESSAGES-ON-HOLD will stay on the line for up to 3 minutes longer.

REPORTS ALSO SHOW:

A 40% increase in retention of callers on-hold.

A 15% increase in inquiries.

A 12% increase in requests for products and services mentioned on-hold.

MORE ON-HOLD FACTS...

Telemarketing Magazine - "Over 70% of business callers are put on-hold"

OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold"

CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30% won't call back"

Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence"

Telemarketing Magazine - "Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold"