Business NOW...

Throughout the course of a typical business day, it's unavoidable that callers will be placed on hold. Time spent on hold for that caller shouldn't be tiresome or frustrating. Now more than ever, your business is faced with tough challenges. Your costs are increasing, profits are becoming more limited, your vendors are providing less and less marketing support, and competition within the marketplace is growing. Then, of course, there are all the advertising issues. With hundreds of ways to advertise your business, do people read the newspaper anymore? Which of your customers watch television? Is cable a wise investment? Are the yellow pages an effective use of your budget? Will anyone see your outdoor ad -- and act on it? Will people respond to direct mail? Every advertising or marketing dollar you spend has to produce results.

WHO.....Your Qualified Audience?

People who call your business are your best prospects -- your most qualified audience. For many businesses, telephone contact is the first opportunity for a first impression. Your advertising, your reputation, and even your 800 numbers are all designed to make your phone ring. Call volume and heavy phone traffic is the natural by-product of your effort. Your customers and prospects call to conduct business or obtain information about specific products and services. When they dial your number, you have their undivided attention.

WHERE.....Your Qualified Audience?

Callers currently spend more time on hold than ever before. According to industry statistics, 70% of all business telephone calls are placed on hold or in a call center queue for an average of 45-60 seconds. That’s an average of 7 out of every 10 calls. For many businesses, that adds up to hundreds of hours of advertising time per year. Unfortunately, many callers encounter a radio station laced with static or perhaps hear a competitors' commercial, and maybe worse, they’re left wondering if they've been forgotten or disconnected. Furthermore, research suggests that a caller who hears silence on hold feels like he is on hold three times longer than he really is -- resulting in caller aggravation and, in some cases, hang ups.

REACHING THEM WITH.....The Right Message

Your callers are a totally captive and targeted audience. Messages have proven to help companies reduce caller hangups, educate callers, cross promote products and services, recognize community involvement, and reinforce your perception of the image you want your customers to have of your company. This service allows you to succeed by tapping a valuable, yet unused resource - a totally attentive listener. The most popular rationale for developing a Keiser Message On-Hold Company program is a desire to provide callers with relevant information regarding the nature of their call. The key word is relevant. A message functions as an extension of your existing advertising strategies by taking advantage of every customer contact. By subscribing to Keiser Message On-Hold Company, you will have a medium through which to deliver targeted and compelling messages to your qualified audience. Echo your other advertising efforts directly to your customers and prospects by using this tool. Furthermore, a message on hold program from Keiser Message On-Hold Company is one of the most cost effective marketing tools available today. Compared to other forms of media, Keiser Message On-Hold Company is a sound investment for your business. You will present unified marketing announcements to your best prospects 24 hours a day 7 days a week.